How to Start Guest Blogging?
Guest blogging is a great way to showcase your expertise, build your reputation, and generate traffic to your own website or blog. Guest blogging is when you write an article for another website or blog in your niche, and include a link back to your own site in your author bio or within the content. Guest blogging can help you:
- Reach a wider audience and expose your brand to potential customers or followers
- Establish yourself as an authority and a thought leader in your industry
- Build relationships with other bloggers and influencers in your niche
- Improve your SEO and ranking on search engines by getting backlinks from high-quality sites
- Learn from feedback and comments from other readers and bloggers
But how do you start guest blogging? How do you find the right sites to pitch, write a compelling guest post, and get it published? Here are some steps to guide you through the process of guest blogging.
Step 1: Find Guest Blogging Opportunities
The first step is to find websites or blogs that accept guest posts in your niche. You can use various methods to find guest blogging opportunities, such as:
- Searching on Google using keywords related to your niche and terms like “write for us”, “guest post”, “contribute”, “submit a post”, etc. For example, if you are a travel blogger, you can search for “travel + write for us” or “travel + guest post”.
- Using social media platforms like Twitter, Facebook, or LinkedIn to search for hashtags or keywords related to guest blogging, such as “#guestpost”, “#guestblogging”, or “#bloggerrequest”.
- Checking out the blogs of your competitors or peers, and see where they have guest posted. You can use tools like [Moz] or [Ahrefs] to find the backlinks of any website or blog.
- Asking your network of contacts, friends, or followers for recommendations or referrals to blogs that accept guest posts in your niche.
Once you have a list of potential sites to guest post on, you need to evaluate them and choose the ones that are most suitable for your goals. Some criteria to consider are:
- The relevance and quality of the site’s content and audience to your niche and target market
- The authority and popularity of the site, measured by metrics like domain authority, page authority, traffic, social media followers, etc.
- The guidelines and requirements for guest posting, such as word count, format, style, topics, etc.
- The benefits and incentives for guest posting, such as exposure, backlinks, payment, etc.
You should aim to guest post on sites that have a high authority and a large and engaged audience, but also match your niche and tone. You should also avoid sites that have low-quality content, spammy links, or negative reputation.
Step 2: Pitch Your Guest Post Idea
The next step is to pitch your guest post idea to the site owner or editor. You need to write a persuasive and professional email that introduces yourself, explains why you want to guest post, and proposes a topic or title for your guest post. Here are some tips to write a successful pitch email:
- Do your research on the site and the person you are contacting. Address them by their name, compliment their work, and show that you are familiar with their content and audience.
- Be clear and concise about your purpose and proposal. Explain who you are, what you do, and why you want to guest post. Provide a catchy and relevant topic or title for your guest post, and a brief outline or summary of what you will cover.
- Highlight your value and credibility. Showcase your expertise and experience in your niche, and provide links to your previous guest posts or samples of your work. Mention how your guest post will benefit their site and their readers, and what you can offer them in return.
- Follow the guidelines and instructions for guest posting, if any. Make sure you follow the rules and expectations of the site, such as word count, format, style, topics, etc. If they have a specific process or form for submitting guest post pitches, use that instead of emailing them directly.
- Be polite and respectful. Thank them for their time and consideration, and express your interest and enthusiasm for guest posting. Avoid being pushy or demanding, and be open to feedback and suggestions.
Here is an example of a pitch email for a travel blog:
Subject: Guest Post Idea for Your Amazing Travel Blog
Hi John,
I’m Jane, a travel blogger and freelance writer. I’m a huge fan of your blog, and I especially loved your recent post on the best places to visit in Europe this summer. You have such a great style and a knack for finding hidden gems.
I’m writing to you because I have a guest post idea that I think would be perfect for your blog and your audience. The title is:
How to Travel the World on a Budget: 10 Tips and Tricks from a Seasoned Traveler
In this post, I will share my personal experience and advice on how to travel the world on a shoestring budget, without compromising on quality or safety. I will cover topics such as:
- How to find cheap flights and accommodation
- How to save money on food and transportation
- How to choose the best destinations and activities for your budget
- How to avoid scams and tourist traps
- How to make money while traveling
I think this post will be very useful and interesting for your readers, who are always looking for ways to travel more and spend less. I have been traveling the world for over 5 years, and I have visited more than 50 countries on a budget of less than $30 per day. I have also guest posted on several popular travel blogs, such as [Nomadic Matt], [The Blonde Abroad], and [Travel + Leisure]. You can check out some of my previous guest posts and samples of my work here:
[How to Travel Solo as a Woman: A Complete Guide] [The Ultimate Guide to Backpacking Southeast Asia] [How to Plan a Perfect Road Trip in New Zealand]
I would love to write this guest post for your blog, and I can deliver it to you within a week. I will also promote it on my social media channels and newsletter, and link back to your site from my blog. I’m sure it will bring you more traffic and exposure.
Please let me know what you think of this guest post idea, and if you have any questions or suggestions. I look forward to hearing from you soon.
Thank you for your time and consideration.
Best,
Jane